Post by account_disabled on Feb 17, 2024 2:38:40 GMT -5
And a key piece for paid advertising models in the digital environment, especially if you are looking to take advantage of your advertising inventory. And to help you discover what SSP is and how you can use it to your advantage, we'll tell you everything you need to know to get started. What is a Supply-Side Platform/SSP? An SSP is a platform to administer and manage advertising spaces on the web , a buying and selling space for advertising ads, and also a space where content creators can offer advertising spaces to advertisers. SSPs work just like paid newspaper ads did . You see, before the digital boom, advertisers had to purchase space in the newspaper to publish their ads.
These spaces could range from a small segment on a newspaper page to a phone numbers data column, a banner or a headline. To manage advertising spaces within each newspaper , negotiate with advertisers and manage publications, newspapers had a team completely dedicated to advertisements. Now, the SSP encompasses all these services in one place . And it even works as a bridge between the media and companies that want to promote their products or services. If you have a website, you can auction advertising spaces within your portal. For example, you can share ads on your home page banner. You can also share segments within your blog for advertisements, among other means. It is also a basic tool to automate your digital marketing advertising campaigns .
And if you incorporate it correctly into your marketing strategies, it can become a gold mine for your advertising campaigns. How do these platforms work? The first thing is to know that the SSPs meet these objectives: Facilitate the sale of advertising space (whether on websites, applications...). Connect media, content creators and publishers with advertisers. Maximize publishers' income from the sale of their advertising space. Now, thanks to programmatic advertising , ads are bought and sold in real time and in an automated manner. accurate and efficient decisions. Most SSPs work by following the following steps: Integration: Publishers integrate code provided by SSP into their websites or mobile applications.
These spaces could range from a small segment on a newspaper page to a phone numbers data column, a banner or a headline. To manage advertising spaces within each newspaper , negotiate with advertisers and manage publications, newspapers had a team completely dedicated to advertisements. Now, the SSP encompasses all these services in one place . And it even works as a bridge between the media and companies that want to promote their products or services. If you have a website, you can auction advertising spaces within your portal. For example, you can share ads on your home page banner. You can also share segments within your blog for advertisements, among other means. It is also a basic tool to automate your digital marketing advertising campaigns .
And if you incorporate it correctly into your marketing strategies, it can become a gold mine for your advertising campaigns. How do these platforms work? The first thing is to know that the SSPs meet these objectives: Facilitate the sale of advertising space (whether on websites, applications...). Connect media, content creators and publishers with advertisers. Maximize publishers' income from the sale of their advertising space. Now, thanks to programmatic advertising , ads are bought and sold in real time and in an automated manner. accurate and efficient decisions. Most SSPs work by following the following steps: Integration: Publishers integrate code provided by SSP into their websites or mobile applications.