Post by account_disabled on Jan 4, 2024 1:22:21 GMT -5
Astatement Spain takes days to stop its promotions on social networks and share a press release. VW USA takes days to offer information to those affected via the website. VW Spain takes days to offer contact for those affected via the website. Questions for analysis The delay in offering a response increased negative opinions. How much did you depend on the communications department management or the companys lawyers The lack of coordination between VWs divisions worldwide also seems evident taking into account that it is a global brand and that although the scandal began in.
The US its global impact was instantaneous. There was no response to direct mentions and when they did it was only during office hours. If they monitored negative hashtags such as vwscandal or vwgate they could have proactively provided responses. Having a user service website that is not suitable for smartphones is like enabling a telephone line only for landlines. When searching for Phone Number List Volkswagen on Google Spain an advertisement appears that directs you to the affected website but it is difficult to distinguish whether it advertises diesel engines or a solution. When searching for Affected Volkswagen there is an advertisement that addresses a group of users. Its success in attracting customers is doubtful but it demonstrates how customer initiative can anticipate the brand.
Should have offered the same level of response on all corporate channels phone web email social media and ensured that it does not lead its customers to a dead end. The VW Spain Facebook page is no longer operational and has been integrated into the global VW page although some links are still found through Google with open discussions. It is also observed that on social networks many VW fans have made public their trust in the brand . They are the best ambassadors how can we thank them for their support What lesson can they.
The US its global impact was instantaneous. There was no response to direct mentions and when they did it was only during office hours. If they monitored negative hashtags such as vwscandal or vwgate they could have proactively provided responses. Having a user service website that is not suitable for smartphones is like enabling a telephone line only for landlines. When searching for Phone Number List Volkswagen on Google Spain an advertisement appears that directs you to the affected website but it is difficult to distinguish whether it advertises diesel engines or a solution. When searching for Affected Volkswagen there is an advertisement that addresses a group of users. Its success in attracting customers is doubtful but it demonstrates how customer initiative can anticipate the brand.
Should have offered the same level of response on all corporate channels phone web email social media and ensured that it does not lead its customers to a dead end. The VW Spain Facebook page is no longer operational and has been integrated into the global VW page although some links are still found through Google with open discussions. It is also observed that on social networks many VW fans have made public their trust in the brand . They are the best ambassadors how can we thank them for their support What lesson can they.